Motley Fool

Why Zeta Global Stock Soared Today

Shares of Zeta Global HoldingsĀ (NYSE: ZETA), a cloud-based marketing technology company, were skyrocketing today after it announced late yesterday that it had acquired an audience engagement company called Apptness. Zeta Global said in a press release that Apptness’ engagement platform will be directly integrated into Zeta’s marketing platform and expand the company’s data cloud. Zeta’s CEO, David Steinberg, issued a statement saying that the acquisition will “enrich our data footprint, strengthen our actionable 360-degree view of the consumer, and help Zeta customers achieve even stronger results.”

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