TechCrunch

Adtech ‘data breach’ GDPR complaint is headed to court in EU

New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed online ad auction process known as real-time bidding (RTB). While that may sound pretty obscure, the case essentially loops in the entire “data industrial complex” of adtech players, large and small, which make money by profiling internet users and selling access to their attention — from giants like Google and Facebook to other household names (the ICCL’s PR also name-checks Amazon, AT&T, Twitter and Verizon, the latter being the parent company of TechCrunch — presumably because all participate in online ad auctions that can use RTB); as well as the smaller (typically non-household name) adtech entities and data brokers also involved in handling people’s data to run high-velocity background auctions that target behavioral ads at web users.

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